The U.S. department-store chain Target said on Wednesday that it would ask its customers to keep guns out of the store after a month-long pressure campaign led by gun-control activists.
Target said it would “respectfully request” that customers not bring guns into its stores, “even in communities where it is permitted by law.”
“We’ve listened carefully to the nuances of this debate and respect the protected rights of everyone involved. In return, we are asking for help in fulfilling our goal to create an atmosphere that is safe and inviting for our guests and team members.” Target’s interim CEO, John Mulligan, wrote in a memo posted on the chain’s website.
“This is a complicated issue, but it boils down to a simple belief: Bringing firearms to Target creates an environment that is at odds with the family-friendly shopping and work experience we strive to create.”
This comes after a month-long boycott and pressure campaign from the gun-sense organization, Moms Demand Action.
The group’s founder, Shannon Watts, led an online and social media campaign to boycott Target.
“Our leadership team has been weighing this complex issue and been listening carefully to the nuances,” Said Traget’s spokeswoman, Molly Snyder. “Today, we shared our position with our team and, subsequently, our guests.”
The motion by Target attracted great praise from the founder of Moms Demand Action.
“Moms everywhere were horrified to see images of men carrying loaded assault rifles down the same aisles where we shop for diapers and toys,” she said.
The founder, Ms. Watts, said she hoped this would have an effect on the 2014 mid-term elections.